How Consumers Make Food and Nutrition Decisions in 2025: Closing the Gap Between Trust and Influence 

In a world overflowing with content and competing voices, how do consumers really make food and nutrition decisions in 2025? Watch now for an exclusive deep dive into our latest consumer research on trust and influence in food and health.

Gain actionable insights tailored for food and beverage marketers, manufacturers and retailers to understand this growing health consumer segment.

Discover how to own your nutrition and health narrative, from brand positioning to product development and labeling, by translating science into clear, compelling communications delivered by sources that inspire long-term trust in consumers. 

In this video, we'll explore:

* The consumer nutrition information journey and how consumers progress from interest to action in today’s complex environment

* How misinformation thrives in the gap between reach and influence * The equation for real trust that has a lasting impact among health-conscious consumers

* The power of credible storytelling to build long-term brand trust across these consumer personas

Based on a nationally representative survey, this webinar explores how the rise of health-consciousness and a fragmented nutrition information ecosystem are reshaping the consumer journey — and what this means for food brands trying to reach them. You'll learn how consumers move from deciding that health is a priority in their purchase decisions to feeling overwhelmed and skeptical about the information available, to ultimately taking control of their food choices.