The State of Better Food in Retail: The Credibility Advantage

About the REPORT

Health and nutrition are becoming one of the clearest paths to growth in retail. But according to Eat Well Global’s new retailer research, better-for-you is not an automatic win. Retail leaders are looking for brands that can deliver not just health positioning, but credibility, value, proof, and strong execution.

This report explores how retail is being reshaped by three converging forces:

Inside the report, you’ll learn:

• Why health is becoming a more central category growth lever

• How retailers are prioritizing better-for-you within real-world constraints like margin and price sensitivity

• What it takes for brands to get on shelf, stand out, and stay on shelf

• Why credibility, transparency, and proof are becoming more important in a skeptical consumer environment

• How expectations differ for large vs. emerging brands — and where each can win

If your team works across marketing, nutrition, innovation, or commercial strategy, this report offers clear, actionable insight into what better-for-you brands must do to compete more effectively in 2026.

Access the report now!