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Insights to Future-Proof Your HCP Engagement Strategy-1

 

About the Webinar

The recent White House Conference on Hunger, Nutrition and Health has enlivened conversations around how food and beverage companies have a part to play in improving health and nutrition across communities. An impactful and credible way to reinforce your health and nutrition strategy is through health professional engagement. Following our 2021 Consumer Voice report, we conducted new research; this time targeting HCPs themselves to understand their priorities and opinions towards health and nutrition information, learning experience, and patient interaction.

Join Eat Well Global for a webinar in which we will walk-through our latest research obtained from HCPs in both the US and UK.

  Weds. November 16th with two market-specific options:

UK-focused: 8am ET (1pm GMT)

US-focused: 1pm ET (6pm GMT)

In each webinar, we will explore recommended tactics for a successful HCP engagement program like:

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The food and nutrition topics that have the greatest appeal
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The most preferred education modalities
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The patient resources that are utilized most
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Featured Speakers

Geoffrey Russo

Impact and Insights Director

Prior to joining Eat Well Global, Geoffrey held market research and insights positions agency side and client side in the UK, Australia and the Netherlands, working with multinational CPG companies. He loves turning data into action and making a difference to the people he works with and for. Today, Geoffrey leads Eat Well Global’s Insights & Impact function and supports EWG and its clients making insight-led business decisions.

Julie Meyer, RDN

Founder and Co-Chief Executive Officer

Julie was born to two entrepreneurs – who met at Weight Watchers. What else is there to say? Destined to start a nutrition-focused business, Julie’s global perspective was shaped by her Indian-born British grandmother as well as two stints living abroad – in France and in China. She started Eat Well Global to fill white space in the agency market – to bring together nutrition, communications and a global point of view to empower clients to make change in the world. Julie gets up every day thinking about how to make clients’ lives easier, the food supply healthier and revolutionize the way we work. After coffee, of course. Prior to starting Eat Well Global, Julie ran Eat Well Shanghai and worked as a nutrition communications consultant.

Emma Williams, BSc, PhD

Vice President

Before joining the team, Emma was a Health Manager at the John Lewis Partnership, working for the UK food retailer Waitrose in the provision of healthy products, services, and communications to customers and supporting Partner health and wellbeing internally, with a particular focus on the Menopause. Taking Emma’s experiences together, she has a unique understanding of the steps involved in getting our food from the farm to the consumer’s plate, alongside food’s key role in maintaining health and enhancing longevity.

Download the HCP Engagement Guide

Want a snapshot from our research? Discover the four things we're telling clients right now regarding HCP engagement!

Download the Guide