---
title: "Download: What Drives GLP-1 Consumers Report"
description: Discover essential insights on GLP-1 users' needs, preferences, and shopping behaviors to inform your 2025 strategy and drive innovative product development in the food and supplement industries.
---

[![ewg-logo-800x340](https://info.eatwellglobal.com/hs-fs/hubfs/ewg-logo-800x340.png?width=800&height=340&name=ewg-logo-800x340.png "ewg-logo-800x340")](https://eatwellglobal.com/)

![Eat Well Global GLP-1 Phase 2 Report November 2024 (3)](https://info.eatwellglobal.com/hs-fs/hubfs/Eat%20Well%20Global%20GLP-1%20Phase%202%20Report%20November%202024%20(3).jpg?width=1920&name=Eat%20Well%20Global%20GLP-1%20Phase%202%20Report%20November%202024%20(3).jpg "Eat Well Global GLP-1 Phase 2 Report November 2024 (3)")

# Download the GLP-1 Report

The GLP-1 user landscape is a rapidly evolving space – these brand-new insights were designed with your strategy in mind.

Following Eat Well Global’s initial GLP-1 medication landscape report in early 2024, these proprietary insights provide an in-depth view into what the GLP-1 user needs and wants.

With insights from GLP-1 agonist medication users and the health professionals that are supporting them, this report illuminates the next phase of the GLP-1 consumer. Uncover the white space opportunities for your business that will support this growing consumer base as they discover how to shop, cook and eat properly to meet their unique health and nutritional needs.

**This 50+ page report includes insights on:**

- The ideal nutritional guidelines for GLP-1 users from nutrition professionals
- GLP-1 consumers experiences, side effects, cravings, food and supplement choices and nutritional priorities directly from GLP-1 users
- How much GLP-1 usage is impacting food, beverage and supplement shopping behavior and consumer spending
- Opportunities for product development, product attribute communication strategies and other merchandising/positioning opportunities for food, foodservice and retail companies
- The foods and products GLP-1 users are currently choosing to manage both their needs ad side effects
- “Dream product” perspectives from Registered Dietitians for ideal GLP-1 user offerings

**Who this report is for:**

R&D teams, product developers, marketers and professionals in the food, beverage, supplement, retail, and foodservice industries who are eager to create innovative, health-focused products that will resonate with tomorrow’s GLP-1 medication users.

**What you’ll be able to use these insights for:**

- Develop product innovation and renovation plans based on white space analysis
- Identify key messaging opportunities for the GLP-1 audience
- Optimally position your products and services with the GLP-1 audience