Health-Conscious Consumer Segmentation Report

Health isn’t just a trend.

It’s a powerful motivator for consumers and an essential priority for food businesses.

78% of U.S. food consumers say that health and well-being shapes how they choose what to eat, where to shop, and who to trust.

Eat Well Global’s Health-Conscious Consumer Segmentation Report takes a deep look at how attitudes toward science and skepticism around food and health information impact purchasing decisions. By exploring these nuanced consumer segments, we can better understand the spectrum of health-conscious consumers.

Get actionable insights to meaningfully engage today’s diverse health-conscious consumers — and better align your brand’s communication and innovation strategies with what really matters to them.